PROFound Technology Consulting Inc.
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Friday, November 15, 2019
 
 Our Mission Statement
 Background
 We Define an Effective Web Presence
 Our View on Customer Service
 Why “Us” instead of  “them”?
     
 
 
 
 
 

Our Mission Statement

To consistently and effectively apply our proficient skills, diverse knowledge, and extensive experience as a creative, technical, and analytical Information Technology Provider in developing the very best and innovative full-featured solutions for all of our clients.



Background

PROFound Technology Consulting Inc. is an Ontario corporation in business since 1998. Our firm develops custom Web designs and provides effective full-service solutions along with other Information Technology related consulting services. PROFound is committed to giving our clients very individualized personal attention that otherwise is very difficult to find in today's complex business and technological world. We are sensitive to clients, including those who are at the entry-level of establishing an Internet presence, and we understand the concerns and anxieties associated with such endeavors. We have also been very successful in assisting larger organizations on technical projects involving Information Architecture and Database Design.

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We Define an Effective Web Presence

The Internet is, without question, an essential business tool and an extraordinarily powerful and valuable medium for all establishments, large and small. As a serious organization, you not only must have a Web presence but it must be an effective one that properly reflects the highly professional and solid image that is at the core of your ability to be a successful, thriving, and competitive business. You cannot afford otherwise.

A Web presence is a business channel that enables flow of information and communication between you and your customers via the Internet, usually for the purpose of “selling”, directly or indirectly, your products or services to them. Every client has unique requirements to maximize the value and leverage their Web presence for the enhancement of their business. To accomplish this in an effective way, a Web solution should be carefully, thoughtfully and purposefully planned as an integrated blend of informative text, creative artistry and technological craftsmanship. In order to execute this properly, it is vital to have knowledge and understanding of what is truly important and what needs to be done. There has to be purpose and meaning in every detail of developing a Web presence in order to achieve its full value and purpose. These principles not only apply to the immediate result but must also take into account any potential issues related to future maintenance, expansion, and scalability. Only a legitimate professional who is highly “in-the-know” in this field can help you achieve all these goals in the most successful way.

As a business, your primary concern is the function and operation of your organization. You therefore should not have to worry about the technology-driven and creative details related to your Web site. Whether it is a new project or the renewal of an existing site, PROFound can expertly and professionally provide and manage every element of a full-service quality solution.



Our View on Customer Service

We consider excellence in customer service and satisfaction equally as important as developing and delivering creative and technical solutions to our clients. Achieving success in projects depends, first of all, on relationships between people. Good solid business relationships require sensible communication, integrity and mutual respect. At PROFound it is important for us to earn your respect and our high regard for customer service and satisfaction in developing your quality Web solution is the respect you deserve.

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Why “Us” instead of “them”?

Have you seen those other “Web designers” wanting to quote you their price for producing your Web site by asking YOU how many Web pages you are going to need? …and how many pictures or graphics you are going to have? …and how many interactive components, “Flash” movies, and databases you will require? …Huh??? …How are YOU supposed to know? …And what difference does it make anyway? Are you not seeking a professional Web design firm to find this out in the first place? And what... are they going to charge you differently because you want 3 pictures on that one page instead of 2? Since they charge by the page, would you not want all of your content on only one page along with one big picture with everything on it?

Truthfully, there is not that much effort involved in making one picture or 5 show up on a Web page. What is relevant is how it all fits together and what amount of work is required to make an element, such as an image, look just right. This can vary from a few minutes to perhaps a whole day. The point is that a proper and effective Web site is an integrated environment that is composed of many different elements such as words, graphics, animation, technology and software components that are all means of providing INFORMATION about your business or organization and selling it to your customers.

At PROFound, our approach is to create the most appropriate customized Web solution possible. And this requires as many (or as few) pages, graphical elements, animation, databases, etc. as are necessary to produce the full product that functions properly and reflects the professional image of your business organization.

“Those other Web designers" expect you to tell them: “I want 5 pages with 2 pictures on each one along with a flash splash page and perhaps a database for (uh?) one reason or another”. OK, they reply, that will be $775 please. If that is all there is to it, you should be able to pick up a Web site at the supermarket, perhaps beside the frozen food section!

At PROFound, we don’t just mechanically “assemble” sites or use cookie-cutter predetermined templates. We analyze what is necessary for your particular organization, design an appropriate solution, make recommendations, develop, test and implement your customized Web presence. [See our (simplified) Design and Development Methodology]

Many “other Web designers” boast that Web design is exclusively ALL that they do. They call themselves “specialists” and this is supposed to be an advantage for their customer. In reality this means that they have no experience in information architecture or business process management and they fail to see the big picture. Many Web designers have a foundation based solely on “graphical arts” and they then branched off into Web development. While there is nothing wrong with that, they may not understand all of the ramifications and consequences of certain details surrounding the technology of Web design or information systems.

At PROFound, our foundation is built on Information Architecture, not just on graphics or commercial arts alone. There is much more to Web design than “graphics publishing”. Because of our knowledge and experience with information systems, we have the advantage of applying these principles, where necessary, to our Web solutions. We not only know how to blend colors to make things look “cool”, but we understand the technological, marketing and business angles as well. All of these components must be integrated properly and harmoniously to make your Web solution a highly valuable asset for your business.

PROFound Technology Consulting Inc.
Mississauga, Ontario (near Toronto)
Canada
 
 
 
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